A needs-based approach to social innovation

Augie Ray at Gartner Digital recently had some great thoughts on improving customer experience and delivering stronger social media marketing outcomes in his blog post, "The Best Innovation In Social Media Is A Return To Basics."

Among his key points - flipping your perspective, starting from the outside in and considering social media innovation to furnish what consumers need, you improve your customer experience and deliver stronger social media marketing outcomes.

Appcentric Social can help you connect with your customers on a variety of Social Media platforms. Contact us today, and let us help you Start Socializing!