Better Get Your App On Or Risk Fading Into Oblivion

A recent Investor Business Daily article went a step beyond suggesting companies stay ahead of the curve by developing a mobile app... they insisted that failure to mobilize would render today's businesses obsolete.

Among the article's key points:

  • Sales of mobile apps are projected to reach $51 billion in 2016 (a 24% increase from last year) and to exceed $101 billion in 2020, driven by strong growth in smartphones in developing economies, says a report by market tracker App Annie.
     
  • Google Play and third-party Android stores will maintain their dominance between now and 2020 in terms of the number of apps. But Apple will continue to lead in the all-important category of revenue.
     
  • Google Play downloads are set to more than triple to 166.4 billion in 2020. The vast majority of this growth will be driven by rapidly growing smartphone adoption in under-penetrated emerging markets like India, Mexico, Brazil and Indonesia.
     
  • Apple will remain the highest-grossing store through 2020, doubling to reach $44.8 billion in 2020. But Google Play and third-party Android stores will see faster growth in this span, with combined revenue rising to $55.7 billion in 2020 from $18.3 billion last year.

Contact us today and let us help you develop a mobile App and mobile strategy that will keep your business competitive in today's marketplace. Make 2016 the year you Get Your App On!