Though the intricacies of coding are essential in mobile App design, development, and delivery, it seems that many commercial App developers lose sight of the steps they'll need to take to get the word out about their App once it is completed, delivered to its digital distribution entity, and ready for download.
The team at Dynamic Leap recently put together a great blog piece on some of the mistakes developers can avoid when marketing their app(s):
Our philosophy in consulting and training is to help our clients conceptualize/realize the "total developer" mindset - from pre-development planning to post-development marketing. Our goal is to equip you/your organization with all the tools you need to best position yourself for success by knowing about innovative/best practices to employ at every level of the development process.
Check out one of our App Academy classes or contact us about consulting - we would love to help you plan, build, and market your Apps!