Should your business use social media?

The folks at Tech Crunch have a new blog post containing data on the number of users per month for several social media platforms. The numbers are eye-opening, to say the least...

The primary focus in the post is on the kind of responsibility that these social media giants face as their platforms expand, but, for business owners, the sheer volume of monthly users cannot be ignored. The bottom line? Your business cannot afford to skip having a solid strategy to reach these users! 

Confused about how to start reaching out to users on Facebook/Twitter/Instagram/etc?Appcentric can help! We offer a complete package of Social Media Management services. Contact us today, and let us help you reach the massive number of users on social media waiting to hear about your business.

How Mobile Development Fuels Business Success

Wondering why your business has hit a growth ceiling? There's a strong possibility that the reason is your lack of mobile presence/strategy. The folks at Tune have written an amazing Blog post on this subject called Unicorn Dinosaurs: How mobile is fueling Fortune 1000 success

Among the eye-opening data in this summary:

  • Mobile leaders in the F1000 grow market value 15% faster than mobile laggards, and are 1.9X more likely to be financially successful
  • Fortune 1000 companies that are top 10 in their business category in number of mobile customers significantly outperformed the market
  • 65.4% of companies that demonstrate financial success are also leading their business category in mobile customers
  • Companies that invest in mobile realize 8-15% higher stock market returns than companies that do not

If your business growth has stalled, or if you want to chart a path toward increased revenue, contact us today and let us help you develop a mobile strategy/product that will set you on a path to profit!

4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up

Mobile is the undeniable future of commerce, but many brands, from small businesses to enterprises, consistently miss the mark. They fall short of tapping into mobile’s potential to build meaningful relationships with consumers, gathering insights into those audiences, and maximizing return on investment (ROI). The folks at Entrepreneur recently posted a great list of reasons that your brand might be behind on mobile platforms

Among their primary culprits:

1. Your data isn’t guiding you. Learn from churn.

Churn rates are a constant thorn in marketers’ sides, and not just on mobile. They often lead marketers into a reactive tailspin rather than fostering proactive marketing innovation. While some churn is expected, the key is to learn from it in a systematic, scientific way by taking a hard look at the customer data your app collects.

2. Users don’t understand your app value. Show it to them.

People spend 85 percent of their time on smartphones inside apps, but they won’t stay if they don’t immediately grasp the value of your app. As such, show them up front how to get the most out of it.

3. You’re not getting push opt-Ins. Change your approach.

Push notifications are another important part of the mobile customer journey, but most brands fail to get user permissions. There’s a reason only 42 percent of app users opt into push notifications — because brands blast them out without context. But utility is exactly what gets consumers to allow and engage with push notifications.

4. You don’t treat your users like individuals. Personalize your approach.

Above all else, marketers must remember their audience is comprised of unique individuals, and build mobile strategies around that idea. In engaging users, marketers fail to take into account their lives — their work and play, school and sleep, country and culture. In fact, 63 percent of marketers send messages to users at the wrong time. And that’s only the beginning of mobile personalization, which should factor in preferences, behaviors, lifecycle, and more.

Mobile is more than a channel. It’s the hub for your customer relationships, with unlimited engagement opportunities. Do you want to maximize these customer rleationships? We'd love to help you get the most out of your existing mobile platforms or develop a mobile strategy for you!

A needs-based approach to social innovation

Augie Ray at Gartner Digital recently had some great thoughts on improving customer experience and delivering stronger social media marketing outcomes in his blog post, "The Best Innovation In Social Media Is A Return To Basics."

Among his key points - flipping your perspective, starting from the outside in and considering social media innovation to furnish what consumers need, you improve your customer experience and deliver stronger social media marketing outcomes.

Appcentric Social can help you connect with your customers on a variety of Social Media platforms. Contact us today, and let us help you Start Socializing!

Speeding Up Your Mobile App Development Timeline

CEOs of startups that develop mobile apps are very much familiar with the constant struggle between speed and quality. In mobile app development, the infamously longer development cycles, as compared to traditional web applications, are problematic for developers and entrepreneurs. Being the first-to-market can be the difference between a runaway success and a product that never makes it off the shelf.

A recent Forbes article offered some key advise for companies looking to offset costs and speed up their entry into the mobile app arena. Among the suggestions...

1. Use Low-Fidelity Wireframes As A Guiding Blueprint
Before jumping head first into the time-consuming process of building your mobile app, it’s wise to use low-fidelity wireframes to map out and plan the layout of your app from a design and architectural view. 

2. Adopt The Lean Method, Launch Your MVP And Start Testing
Rather than entering the market with a fully formed, robust product, launch only a minimum viable product, or an MVP, to enter the market fast. Immediately begin collecting data using a build-measure-learn feedback loop. 

3. Consider Hybrid Mobile Development Solutions
Cross-platform hybrid solutions, like Adobe Phonegap and Xamarin, allow you to use a single codebase to target multiple platforms, rather than writing native code for each platform separately. You build once and get two apps, for both Android and iOS platforms. 

4. Offload Non-Core Activities
Once you’ve built your core product, it’s time to think about how your mobile app is going to effectively engage your customers. Mobile engagement platforms are full of pre-made applets that you can add to your core product without any additional coding. 

5. Outsource Non-Core Development Features
If your mobile app does require some level of coding, consider outsourcing some of your development efforts. Sometimes outsourcing for developers is more efficient than having your in-house team do it. 

6. Set Up Automated Testing To Ensure App Security
The best way to accommodate fast development cycles while also providing a secure, quality product is by automating your mobile application testing. By automating testing, you can simultaneously run a suite of tests that would otherwise take hours to complete manually. 

Appcentric is committed to helping you realize the most effective mobile solution for your business. We can help you plan and implement methods to offset costs and quickly get your mobile app developed/deployed. Contact us today... we'd love to help you Get Your app On!

Pre-planning your Mobile App Development

Successful Mobile App development depends on a pre-planned, laid-out concept and structured process for every stage of the development life-cycle. B2C has a new blog that summarizes some of the key considerations when planning to develop a mobile app.

Among the critical parts of the planning process:

  • Describe Your App in a Nutshell – The first step of pre-planning includes preparing a very short description of what your app should be all about.
  • Determine the Needs of Your Target Audience – This is one of the most critical stages, but when done right, it can illuminate many factors that can be beneficial in building an appropriate mobile app. For this, it is crucial to identify your target audience and know their ‘buying’ behavior and preferences. 
  • Browse through Similar Apps – Unless your app idea isn’t something in the ‘niche’ category or completely unique, it is easier to find similar apps in the app store. Go through some of these apps, and notice their key features, how they work, technical aspects, customer ratings and reviews, etc. 
  • Brainstorm a ‘Powerful’ App Idea – On the contrary to the concept of “Too many cooks spoil the broth,” when you brainstorm with a group of people, you are capable of building more innovative and unique ideas. But for this, it is important to identify people who can add value to your app idea, and not necessarily like-minded people. 
  • Create a Master List of Outputs – This would be different from what you conceptualized in the beginning. Based on your research and findings from the above steps, create a comprehensive list and compare this with the initial concept. 
  • Translate Your Ideas into a Simple Flowchart – A diagram or flowchart is the best way to communicate your app idea, workflow and functionalities to the development team. But make sure to keep it simple, clear and concise for everyone to understand easily. 

Appcentric Software works with clients from diverse industries to plan for effective, scalable, and dynamic mobile app design, development, and deployment. Contact us today and let us help you mobilize!!

Need to get your message to an audience? They're (likely) on their smartphones...

As a business owner, you want to be sure that your primary message reaches your target client. It's advertising 101... you've got to find out what/when people watch/listen to, and then get your message in front of them when they are tuning in. But recent data show that, if you want to reach today's consumers, your best shot isn't through their TV, radio, laptop, or tablet.... it's through their smartphone!

According to the latest news from Nielsen’s recent fourth-quarter 2015 Comparable Metrics Report, smartphones are the most used platform across all adult demographic groups, in terms of days per week among users of each medium —with adults 18+ using their devices nearly every day in the week (5.8 times per week), followed by television (5.5 times per week). Adult TV viewers watch an average of 5.5 days per week. Tablets are used more often by people ages 35-49 than ages 18-34. Penetration among ages 50 and over is only 19%, but those owners use tablets most often. Smartphone owners within the age range of 35-49 use their phones most often. (This includes app and web usage, not talk, text or email).

“Smartphone penetration is nearly as high as TV set and radio ownership, and consumers carry their phones everywhere.  High penetration plus portability and customized functionality have made them a staple of consumers’ media diet,” said Glenn Enoch, SVP of Audience Insights at Nielsen.  “Smartphones provide advertisers and marketers with the opportunity to reach consumers with information throughout the day.”

Your best bet to reach these consumers? Meet them where they are! Consider contacting us to help you develop a mobile App for the platform that you are most likely to reach them on - their smartphone. The latest data makes it clear - it's time to Get Your App On.

Need a mobile App for your business? Choose your product agency wisely

During our recent time at the SXSW Interactive, we had the chance to meet LOTS of folks who need a mobile App for their business. When talking with business owners, many of them conceive of this task similar to the way a marketer might think of a seasonal campaign (focused effort applied in the short term to achieve predetermined productivity goal). But mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in a product’s road map.

The folks at Chief Marketer have written a very informative blog geared towards businesses who are ready to engage the mobile app development process, but don't know where to start

Among the blog's key points:

1. Product-focused and iterative road maps: A leading agency will demonstrate a proven track record of creating, managing, supporting, and evolving apps. Look for a partner that proposes an iterative release road map spanning 12-18 months, not just the first version or minimum viable product.

2. Multidisciplinary teams: The product agency manages multidisciplinary teams across core practice areas for each client. These disciplines include product strategy, experience design, user interface design, software development, quality assurance testing, and analytics — all overseen by a product manager with a proven track record of developing and iterating mobile projects.

3. Collaborative, mixed-source teams: Because most brands opt for a mixed-source approach, leading product agencies must be adept collaborators. This requires clear communication and understanding where the brand’s expertise lies and where the agency can add value. The product agency’s ability to maximize clients’ strengths, fortify their weaknesses, and lead where they haven’t evolved is crucial for a collaborative approach.

4. Multi-year relationships: Many agencies are capable of building a good product, but can they keep improving? A proven product agency will demonstrate successful execution of long-term product road maps with iterative version releases. Look for an agency that emphasizes fast-paced evolution and its portfolio of relationships rather than just its products.

5. Research and development: No agency can guarantee how mobile technology will change tomorrow, but leaders demonstrate a commitment to understanding where the landscape is heading and position their teams to react to uncertainty. Select the partner that can demonstrate the shortest learning curve to embrace new technology.

The Appcentric team is committed to using these core principals to develop the best mobile solution for your business. Contact us today, and let us help you get your App on!!

A "People-First" Approach to App Development

You've established your physical business presence, and are seeking to expand your online/mobile presence to connect with more customers. So the obvious next step is to build a website, a mobile app, and get your Social Media platforms aligned with your key business brand, right? To live by the mantra "if you build it, they will come" is a dangerous gamble in the app world. With over 2 million apps in the app stores, competition is fierce -- over half of all apps aren't able to reach 1,000 downloads in their first year on the market. Yet that's exactly how most companies handle app development: a fragmented funnel that forces each team to work with very little communication between them. While the product suffers from this outdated method, it's the customer who ultimately pays the price. Huffington Post blogger Robi Ganguly has written a wonderfully thorough blog about Development Silos and argues that the technology companies leading their industries are putting their customers first by placing them at the center of their app development strategy. 

Ganguly starts off by describing the development 'funnel' where a product team sits at the top, usually over a group of sub-teams (including user interface design, user testing, quality assurance, iOS, Android, etc... and even those sub-teams get 'silo'ed into UI designers/testing teams/etc) waiting for the preceding tier to "hand off" the product instead of working in tandem.He notes that, often, the funnel stops there and marketing and sales teams are usually involved only after development is complete. Consequently, the customer validation and market research done by marketing are never used to guide the app's development. And they are still responsible for app monetization. Unfortunately, most of the delivery budget may have already been spent on development, leaving the commercial teams to rely on cheap methods of organic customer acquisition.

The customer success team languishes at the bottom of the funnel... customers who've had time to use and abuse the product, discovering bugs and design oversights. Customer success is left to react to these issues rather than working with the product team at the top of the funnel to prevent negative customer experiences. 

Appcentric Software is committed to working with companies to disrupt the funneling that is so often a signature of the development process. Involving marketing and sales, aligning employee motivation and metrics,  cultivating and restructuring development teams, and maintaining feedback loops to continually improve development processes/protocols are just a few of the ways we put people first in our App development process so that your customers get everything they could hope for from your mobile product.

Come by and see us at SXSW interactive or contact us during the month of March about scheduling a free consultation session. We're here to help you Get Your App On!

 

 

SXSW Interactive - Session Preview

Appcentric Software will be an exhibitor at SXSW Interactive in Austin, TX March 11-15th, and, in advance of that, we've been tracking some of the more interesting sessions planned for the event.

Among the more intriguing listing is a session titled "GET THE MESSAGE! THE RISE OF CONVERSATIONAL UI" . The session explores the recent rush of new product/services that rely on person-to-person or machine-to-person interaction not through an app, but via text and voice. It considers how App designers are now forced to reconsider fundamental, desktop-induced assumptions about interaction models on mobile, which is already having a profound impact on developers, app stores, consumers, service providers, and retailers. Key questions explored will be:

  • How much can we expect machines to supplement human interaction?
  • Are we sure that we want to interact with machines the same way we do with humans?
  • When is it appropriate to replace a bot with a human, and vice versa?

Our development team is dedicated to being involved in the evolving dialogue around how to best match technology with consumer/business needs, and SXSW Interactive provides a wonderful forum to stay current with the key trends/brands/concepts emerging in 2016 and beyond.

If you plan to attend, come by, say hi, and let us help you Get Your App On!!

Better Get Your App On Or Risk Fading Into Oblivion

A recent Investor Business Daily article went a step beyond suggesting companies stay ahead of the curve by developing a mobile app... they insisted that failure to mobilize would render today's businesses obsolete.

Among the article's key points:

  • Sales of mobile apps are projected to reach $51 billion in 2016 (a 24% increase from last year) and to exceed $101 billion in 2020, driven by strong growth in smartphones in developing economies, says a report by market tracker App Annie.
     
  • Google Play and third-party Android stores will maintain their dominance between now and 2020 in terms of the number of apps. But Apple will continue to lead in the all-important category of revenue.
     
  • Google Play downloads are set to more than triple to 166.4 billion in 2020. The vast majority of this growth will be driven by rapidly growing smartphone adoption in under-penetrated emerging markets like India, Mexico, Brazil and Indonesia.
     
  • Apple will remain the highest-grossing store through 2020, doubling to reach $44.8 billion in 2020. But Google Play and third-party Android stores will see faster growth in this span, with combined revenue rising to $55.7 billion in 2020 from $18.3 billion last year.

Contact us today and let us help you develop a mobile App and mobile strategy that will keep your business competitive in today's marketplace. Make 2016 the year you Get Your App On!

DIRECTIONS OF MOBILE APP DEVELOPMENT TRENDS IN 2016

Innovation Excellence recently published a synopsis of their top mobile development trends for 2016. Noting innovations driven by emerging technologies such as Google Glass, Apple Watch, fitness trackers, Android Wear and other wearables, along with the idea of the Internet of Things and cloud technologies, they note some of the main challenges for developers in 2016.  

Among the biggest trends/challenges, they note

  • Apple’s new language Swift, which combines features both as an application and a systems language, will give developers the tools to create a more qualified and reliable code from the very beginning of the development process. 
     
  • The constant increase in the sales of mobile devices will create a even higher demand for Enterprise App development, with 35% of leading companies expected to develop their own mobile app development platforms by 2016 that will result in mobile app demand outrunning the IT companies’ capacity to satisfy it by five to one in the 2017.
     
  • Cross-platform tools will take the leading positions, as significant numbers of devices with advanced level functionality will require the support of multiple platforms. The surge of cross-platforms will be intensified by the rise of cloud computing. 
     
  • The "Internet of Things" will progress to a new level, and the size of the possibilities can be imagined only by understanding that by 2020 more than 5 billion people and 50 billion things will be connected to each other, with IoT product and service suppliers are expected to have total revenue over $300 billion. 
     
  • Security will continue to be of paramount importance, and will continue its run as the most stable and actual trend through the history of the Internet.

Appcentric Software is committed to building Apps for your company that will keep your business on pace with the most current marketplace needs/trends. Consider letting us consult with you to determine how a mobile app might best fit your unique needs. Make 2016 the year you finally Get Your App On!!

 

 

Mobile App Design and 'The Network Effect'

Today, mobile application development technology is evolving at a very rapid pace. However, in a market where quality and performance usually trump brand loyalty, creating a fluid user experience (UX) is key to the success of any mobile app development project.

User experience is becoming an increasingly crucial feature when it comes to the digital landscape. It defines how the user feels and thinks about your product from his or her own perspective. It is about making something valuable, easy to use and effective for your target market. If your app is confusing or frustrating, then it is providing a poor UX, and users will likely uninstall or abandon it in a heartbeat.

The New York Times profiled the importance of App design in a recent article where they assert that much of what users find 'addictive' about certain Apps is an intentional part of the design process.

The article profiles engineers who note that same design qualities that make an app enthralling may also make it difficult for people to put down. And the more popular such services become, the more appeal they hold for users — a phenomenon known as the network effect.

Appcentric Software is committed to designing Apps that have the kind of User Experience that makes them hard to put down! Contact us today about designing an App for your business!! Get your app on!

 

What does it cost to build a Mobile App?

As businesses realize the essential nature of having a strong presence on mobile platforms when dealing with today's consumers, demand for developing mobile Apps increases accordingly. Once companies have made the decision to inquire about developing a mobile App for their business, the most common first question they have is "how much will it cost?"

Of course, the mobile app development cost depends on various factors, including features, complexity, location, and other variables. In addition to cost, there are a lot of other parameters that should be considered in mobile app development.  

Ninehertz, a smartphone application development company, recently gathered the information from various sources and prepared an informative infographic to illustrate the unique process of mobile app development, pricing, development time, and other factors that influence total development cost.

Among the key assertions:

  • It nearly takes 18 weeks to completely build and publish a native mobile app.
  • If the mobile app development charges are considered on an hourly basis, then it differs according to the mobile platform i.e Android or iOS as well as  the region (US, UK, India, Australia etc).
  • The cost of developing a mobile app also varies according to the required features, rates per hour, level of expertise etc.
  • A small app cost around $3000-$8000, whereas a high featured app cost nearly $50,000-$150,000.
  • Due to the complex functionality and challenges, Gaming app usually costs higher than the other types of apps, probably between $10,000-$250,000.
  • By the end of 2017, the total annual mobile app revenue is expected to cross 76.52 billion, which was only 18.56 billion US dollars in the year 2012.            
  • Currently, there are 1.6 and 1.5 million apps in Android play store and iOS app store respectively.

Microsoft suspends Android app support for Windows 10 development

Microsoft has officially suspended plans to introduce a tool for bringing apps originally written for Android to its own Windows 10. CNET recently confirmed that the software giant's Project Astoria Android emulator is not developing as planned, although the company has yet to write it off completely.

Though Microsoft's presence in the PC world has been indisputable, their ability to translate that success into the mobile market has been dismal. The Project Astoria tool was originally intended to entice programmers who wrote apps for devices powered by Google's mobile software to bring those apps to Microsoft's new operating system. 

Now for Microsoft, it seems, progress on the tool has stalled, though there has been no official statement of cancellation. "We're committed to offering developers many options to bring their apps to the Windows Platform," a Microsoft spokeswoman said Monday. "The Astoria bridge is not ready yet, but other tools offer great options for developers."

Astoria is an emulator that lets programs written for one software foundation run on another, and it's chief downside is that emulation doesn't always allow an App's styling to fit well in a new software environment/take full advantage of its features.

Eventually, Microsoft's would like to see programmers write their apps directly for Windows 10.

"Developers can write apps that run on all Windows 10 devices and take advantage of native Windows features easily," Microsoft said. "We're grateful to the feedback from the development community and look forward to supporting them as they develop apps for Windows 10."

What are your thoughts on this development? Is Microsoft better off working on a non emulation-based tool or is the need to draw developers to the Windows mobile platform so great that any delay in releasing an enticement/development tool is a setback? Leave us a comment and let us know your thoughts!

The Changing Economics of App Development

Some interesting new research released this week by Priori Data, a mobile app store intelligence company headquartered in Berlin, and Pollen VC, a FinTech company helping app developers and companies realize app store revenues, sheds light on an emerging "middle class" of app developers and examines how many million-dollar apps there really are.

Harvard Business Review has posted an excellent summary of the findings:

Among the key takeaways:

* A snapshot of the data produced in the first phase of the research program known as the Millionaire Index reveals that a total of 1,887 app developers and companies have already generated $1 million in revenues from a mix of app purchases and in-app purchases in the last 12 months.

* The research confirms the rapid advance of a “long tail” of app developers and companies, a new segment of developers proving that many of these apps benefit over time from tapping specific audiences and consumer tastes that run outside the mainstream (like the types of niche audiences that might like indie music or genre-specific games).

* Understanding app store optimization is high on the agenda as developers and companies invest in the tools and talent to optimize mobile apps. They believe that higher rank leads to increased visibility, which tends to translate into more traffic and more downloads

* Interestingly, the TUNE survey shows, it is word-of-mouth and advertising that motivate users to search for apps in the first place. A significant number of users look for apps by name, suggesting that they are becoming accustomed to seeing apps as brands. So even though advertising can stretch a smaller budget, it still matters for reaching new users.

* App developers and companies will need to continue to think strategically about new ways to bridge the “funding gap” — the time between making a sale and getting paid by the app store. They will need to be more flexible than ever and know exactly who their audience is and how to best reach them.

Appcentric Software is committed to creating Apps for our clients that not only meet their unique business needs, but also maximize the visibility of the App (and, consequently, the brand/company) in the venue (App Store, Google Play, etc) where it is purchased. 

Contact us today and let us help you Get Your App On!!

Upcoming Events


Our primary goal at Appcentric software is to find out how to best serve the needs of our customers.... and we're always looking for creative ways to get your feedback and tell you more about us. Be sure to look for us at an upcoming event near you - we'd love to talk to you about your needs and answer any questions you might have about mobilizing your business!

Below is a list of upcoming events where you can find us... be sure to come by and say Hi! And  be sure to check back frequently to find out where we'll be next - We'll have cool swag to give away and signups for great prizes!!

November 7-8, 2015 - Dallas Cowboys Weekend Tailgate at AT&T Stadium in Arlington, TX
We'll be tailgating before the Cowboys vs. Eagles game... look for us at Lot 14 (near Division St) outside of AT&T stadium

December 21, 2015 - 9am-12pm - Breakfast with Santa at St. Helena's in Boerne, TX.

March 13-16, 2016 - SXSW tradeshow in Austin, TX
More details will be available soon!

 

Coming soon to an Android device near you - Swift!

Apple has recently announced that Swift will soon be open-sourced and available as a development tool for creating Android Apps. Info World has recently posted some great information about the upcoming Swift release for Android, including workarounds Developers can begin using immediately.

We'll be teaching Swift at our upcoming App Academy and we can help you learn the skills you'll need to be an All Star Developer! Make your plans to attend today!

Trending: The All-Star Developer

As demand for mobile Apps grows, so, too, does demand for applications that run on a variety of platforms (Windows, Mac, iOS, Android). Today's companies are unapologetically  seeking the "All Star" Developer - developers who are fluent in creating dynamic applications for multiple platforms - when they seek out new IT talent. 

Developers, in turn, are seeking ways to maximize the efficiency of their labor. A new blog post from the A Register highlights the recent call from developers asking Microsoft for real .NET universal apps

What are your thoughts, developers? Do you envision a time when there will be one coding language that allows an app to seamlessly scale across multiple platforms? What might that language be/look like? We want to hear from you!

The real work begins after an App is developed...

Even business owners who aren't steeped in the latest technological advances realize that developing mobile Apps is an essential part of achieving process efficiency and customer satisfaction in today's economic climate. However, the route to successfully developing and maintaining an app is often littered with hidden complexities that are masked by the misconception that apps are small and, therefore, simple.

IT News Africa has enumerated many of these considerations in their latest blog entry: Small does not equate with simple in mobile app development

Screen Shot 2015-10-07 at 1.58.48 PM.png

Among their key assertions:

  • According to Gartner, the demand for mobile app development resources is expected to outstrip organisations’ development capacity by 5:1 within the next two years.
  • Operating system updates and improvements alone dictate that apps need to be refreshed and rejigged to ensure they still run and display correctly. Add to this the release of new app features and functionality and it is easy to grasp the reality that a mobile app is not a ‘release-once and move on’ scenario.
  • Businesses need to have executive level buy-in to the app development process and the acceptance that it is not a once-off cost.
  • Companies often make the mistake of simply replicating the functionality or processes they apply on their desktop website.

Whether you need to have an App designed, written, or maintained for your business (or all three!) Appcentric Software can help you analyze all factors involved in successfully mobilizing your business. Consider contacting us today and letting us help you Get Your App On!